Email newsletter analytics

Sent email newsletters with analytics are available to view in the Broadcast Center > Email Newsletter tab once an email newsletter has been sent. Click on an email newsletter name to view the email newsletter and its statistics.

View sent newsletter

Once a newsletter is sent, the newsletter entry displays in the Broadcast center with the send date and time, and the status Sent. You can view a read-only version of the newsletter.

1. Click on your name or profile photo on the top right of any page.
2. In the menu that opens, click Broadcast center.
3. Click on the Email newsletter tab.
4. Click on the email newsletter name to view a read-only version of the newsletter and newsletter statistics.

Email stats

When you view a sent email newsletter, the created date, sent date and time, and email recipients are listed along the top. Email stats are detailed next, and the sent newsletter with click map is below.

Email stats can help you see who has viewed and interacted with the email newsletter.

Recipients: The total number of users that the email was delivered to. Click on View users to view the list of users the email was sent to. The Opened tab lists users who opened the email along with the total number of times they clicked on links in the email. The Not opened tab lists users who did not open the email.

Open rate: Shows the percentage of users who opened the email, along with the total number of users who opened the email out of the total number of recipients eg. 75.0%, 15 out of 20.

Total clicks: The total number of clicks on all links in the email newsletter, included multiple clicks by the same person.

Unique clicks: The number of clicks on distinct links per user, counting multiple clicks on the same link by the same person only once.

Average clicks per open: The number of unique clicks divided by unique opens (repeat opens by the same person counted once). This measures the effectiveness of an email once opened.

The open rate and total click count may not be 100% accurate due to factors such as an individual's email privacy and security filters and settings. Open rates depend on email deliverability. Security filters, inbox rules, and recipient privacy settings can prevent accurate open rate reporting.

Click map

When viewing a sent newsletter, there is a toggle in the top left to View click map. When this toggle is ON (by default), the different clickable link areas in the newsletter are highlighted in gray, and the total number of times that users clicked on each area in the newsletter is shown in a bubble in the top left of the area.

Click on a total clicks bubble to open a Click summary window that shows the linked content title and details the Total clicks, Unique clicks, Repeat clicks, and Click-through rate (unique clicks/opens x 100). The Click summary window also lists the Users that clicked on areas of the email newsletter, and how many Total clicks each user performed.

For text links that cover a smaller area, click on the circle hovering on the left of the link. This opens a Link summary window that shows the link URL, and details the same information as the Click summary window.

Change the View click map toggle to OFF to view the email newsletter as it would appear to users.