Glossary of analytics terms

Some analytics widgets display comparison statistics with the previous date period.

How is the comparison calculated?

Comparison = (Current period count - Previous period count) / Previous period count * 100

Custom profile fields are a way of segmenting users. Custom profile fields are created by an intranet administrator. Currently, only dropdown list-type custom profile fields can be used to segment users.

To view custom profile fields on your intranet, go to: Admin panel: Users & security section > Template - profile details

The total number of times users downloaded the content during the selected date period.

Downloads are only available for attachments.

Total engagement includes:
Likes + Comments + Bookmarks + Downloads

Group types are a way of segmenting users.

A group type can be a default group type that comes with ThoughtFarmer, or a group type useful to your organization that has been added by an administrator.

To view group types on your intranet, go to: Admin panel: Content section > Group types

Calendars, Events, Files, Forms, Forums, Forum topics, Groups, Homepages, News/Blog, Pages, People, Photo galleries, Polls, Posts, Profiles, Sections, Shout-outs, and Updates

These content types apply to Content created, Unique views, and Engagement metrics.

Number of searches users conducted during the selected date period. Searches are only counted in analytics if a user clicked on a search result after performing the search.

Analytics for a particular piece of content. Page insights do not include data for subpages or attachments.

Example:
Department A: includes 4 attachments and 3 subpages.

The Page insights for "Department A" will present data solely for the page and not the subpages or attachments.

Metrics such as unique users, unique views, and engagement statistics will reflect numbers solely for that page and will not include metrics for the subpages or attachments.

However, a separate table for attachments is included within the Page insights.

Analytics for a section, including the parent page and all attachments and subpages, including: 

Attachments, Calendars, Calendar events, Folders, Forms, Forums, Forum topics, Groups, News/Blog, Pages, Photo galleries, Posts, Sections

Example:

Department A: includes 4 attachments and 3 subpages.

The total content in this section is 8, consisting of the parent content (Department A), 3 subpages, and 4 attachments.

The Section insights for "Department A" will aggregate data for Department A, its 4 attachments, 3 subpages, and any attachments on the subpages.

Security groups are a way of segmenting users.

To view security groups on your intranet, go to: Admin panel: Users & security section > Security groups

The number of visits during the selected period, counting each visitor only once every 24 hours.

If a user visits the content multiple times during the 24-hour period, they are only counted as one unique view.